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 Creating
the right messages is vital, but not all. They need to be
clearly and cleverly presented. Then they need to be put in
front of the right people. And the responses need to be analyzed
and fed back into the communications loop.
Underpinning our activities is our advanced graphic design
studio. Our designers will work with you throughout the project
to develop the kind of look that will have the greatest impact
in your market and that reflects your company’s image.
Our design studio is also a creative consultancy in its own
right. We offer far more than just design, we can advise you on
how to achieve the best visual image for your company or product
and the best medium to use to get that image in front of your
customers.
Be it print, electronics, outdoor or innovative media, with our
experience and ingenuity, we develop fully integrated campaigns
that speak to the right target audience.
• Corporate Communication
 Your literature says a lot about the type of company you are
and your corporate brochure is an ideal tool to help shape your
corporate identity.
Is your company dynamic, traditional, professional,
contemporary, scientific, creative or fun? Together with our
in-house designers we will research, design, write and produce a
wide range of appropriate corporate communications, including
Annual Reports, brochures, magazines and newsletters.
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• Event Management
The best events are swan-like. While your event is gliding
beautifully on the surface, hidden beneath the waterline
activity is often frantic. The key to event management is to
ensure it is organized with military precision.
 We understand your budget limitations and your high
expectations. We strive to deliver the best pricing and contract
terms around, and we cover each detail, from advertising and
public relations to sound and video. No matter what special
event you envision, the event management company team at Dipti
can certainly deliver!
• Research
 Dipti prides itself on the provision of the latest research tools to
ensure we provide our clients with the most accurate source of
information. ‘Information is Power’ and we provide our clients with
that vital knowledge to remove the uncertainty in any Marketing
decisions. Thoughts and feelings, hearts and flowers or cold hard
data, we provide our clients with the quantitative and qualitative
information that is critical in the decision making process.
Whether you require an analysis of…
• Competitors advertising activity
• Current consumer behaviour
• Consumer characteristics
• Opportunities for new product development
• Market positioning
• Market trends
• Effectiveness of campaigns |
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• Public Relations
 Public Relations is the art of creating
a positive image of a company, institution or individual in the mind
of the target audience, whether that audience is the general public,
business to business or some corporate organization.
We have established an enviable reputation as one of the leading media
relations agencies in the country, working daily with every sector of
the media from major national, international and regional newspapers
and broadcasters to a vast range of trade press, we generate valuable,
high quality exposure for our clients.
All we need is the basic information and we do the rest. We have the
technical savvy and commercial experience to produce stories from the
most basic information and then place them in the press to generate
sales leads and raise your profile.
• Media Planning and Buying
 We believe media planning and buying is
about looking at the big picture without losing sight of the here and
now.
There is no better planning tool than hindsight, but not all campaigns
have previous response data to support selections. We are adept in
using all of the best and latest planning resources but it is our
approach to planning that is distinctive. We set out to methodically
test several media variables at the same time, in order to find the
selections that give maximum ROI. Dipti prides itself on the provision
of the latest research tools to equip its people with the most
accurate source of information. This means our planning is more
informed, leading to more certainty that our advertising works for our
clients.
As one of the considerable buying points in Gujarat, our knowledge of
the best media rates is second to none. Whether it is Print or
Electronic media, outdoor or other media, Dipti is a proven top
performer in getting the best rates.
• New media
 We combine our specialist technical writing and graphic design skills
with the expertise of our dedicated web designers and multimedia
specialists to produce the most effective interactive solutions
available today. But what really counts here is our understanding of
your marketing aims and needs and how to implement them on the screen.
From creating and implementing a new web site to revamping an existing
site; from a professional corporate presence to a full blown
e-commerce solution; from scripting to full video production; from
imaginative Flash presentations to multimedia CD-ROM creation.
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